Research

What motivates me as a researcher (and as a human) is getting into the sticky mess of a problem—the places people tend to shy away from. And then I use my design and marketing skills to tell that story to stakeholders cohesively.  

CASE STUDIES

LegalZoom

Updating the small business owner customer journey and sharing it with stakeholders.

ATX Fail Club

A student project focused on reframing failure as a way to fight imposter syndrome.