Research

What motivates me as a researcher (and as a human) is getting into the sticky mess of a problem—the places people tend to shy away from. And then I use my design and marketing skills to tell that story to stakeholders cohesively.  

CASE STUDIES

LegalZoom / Updating the Customer Journey

I partnered with a teammate to research how aspiring small business owners make decisions.

ATX Fail Club

A student project focused on reframing failure as a way to fight imposter syndrome.